Welcome to winedirect.com.au, Australia’s original online wine store. We're based in Adelaide, South Australia, spitting distance from some of Australia's finest wine regions including the McLaren Vale, Barossa Valley, Clare Valley, and the Adelaide Hills, allowing us to source wine directly from the winemakers and producers. We select only the best quality and bang for buck wines to ensure we can offer fantastic pricing to our ever-increasing family of wine lovers. We're a bunch of passionate wine nerds who pride ourselves on providing insightful, personalized service and exceptional, excellent value wine.

We started our life as a brick-and-mortar wine shop, but around 1997, once demand for our mixed dozens had outgrown our space, we decided to take our offerings online to allow wine lovers to access our wine selection Australia-wide - and not just any wine selection; we only sell the best wines Australia has to offer (plus some exceptional European stuff, too)!

True to our beginnings, we’re known for our wine packs – expertly curated by our wine tasting panel – but we sell individual bottles for your own pick’n’mix packs, too, with free delivery Australia-wide on orders of 12 bottles or more.

So if you’re looking for the best wine deals online in Australia, welcome to winedirect.com.au - you’ve come to the right place!

We range a highly curated selection of wines, mostly from small to medium sized wineries. Our philosophy is simple; we only sell wines that we would drink ourselves. We taste every bottle that we sell and will only put forward those which we feel are outstanding to drink or, at least, outstanding value.

And by far the best value way to get wine through us is via our mixed packs. With savings of up to, sometimes in excess of, 75%, these offers are no-brainers and a great way to taste a range of what we have on offer.

Then, if you find a wine you simply can't live without, we highly recommend getting in touch with us for pricing on individual bottles too sensitive to publish online - we call them our mate's rates... c'mon, be our mate!