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Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |    

Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |     Free delivery Australia-wide on 12+ wines    |    Wine Goodness Guarantee - Didn't like the wine? Just send it back!    |    Personalised Service with experienced wine gurus    |    

Discover the Best Wine Deals Online in Australia

What's a nice wine lover like you doing in a place like this?

Welcome to winedirect.com.au, Australia’s original online wine store. We're based in Adelaide, South Australia, spitting distance from some of Australia's finest wine regions including the McLaren Vale, Barossa Valley, Clare Valley, and the Adelaide Hills, allowing us to source wine directly from the winemakers and producers. We select only the best quality and bang for buck wines to ensure we can offer fantastic pricing to our ever-increasing family of wine lovers. We're a bunch of passionate wine nerds who pride ourselves on providing insightful, personalized service and exceptional, excellent value wine.

We started our life as a brick-and-mortar wine shop, but around 1997, once demand for our mixed dozens had outgrown our space, we decided to take our offerings online to allow wine lovers to access our wine selection Australia-wide - and not just any wine selection; we only sell the best wines Australia has to offer (plus some exceptional European stuff, too)!

True to our beginnings, we’re known for our wine packs – expertly curated by our wine tasting panel – but we sell individual bottles for your own pick’n’mix packs, too, with free delivery Australia-wide on orders of 12 bottles or more.

So if you’re looking for the best wine deals online in Australia, welcome to winedirect.com.au - you’ve come to the right place!

Latest Drops

New Arrivals

Chasing straight packs at unbeatable prices?

Some of the very best wines we have on offer, at prices so sharp we've had to hide the identity of the wines...

Your exclusive access to pricing normally reserved for friends and family...

Latest Articles

  • Josh Beare
    Josh Beare

    My wine journey started working the graveyard shift at the Norwood Hotel drive-through in Adelaide. Somewhere between late-night customers and quick chats over the counter, I realised I not only enjoyed a good drop — I really liked talking to people about what they were drinking and why. When the bottle shop was renovated and a wine attendant role opened up, I jumped at the chance. From there, things snowballed in the best way. I spent time working across fine wine retail in Adelaide before heading back to my home turf in McLaren Vale, where I managed a few cellar doors and got to share some of the region’s best wines with locals and visitors alike.


    Along the way, I picked up a number of WSET qualifications, which eventually led me into wine education. I spent over seven years teaching at the Wine & Spirits School at TAFE SA, helping students at all stages of their wine journey build confidence and knowledge. It’s something I found incredibly rewarding (and still love doing in any capacity).

    Read more »
  • What to Drink in Australian Summer vs Early Autumn: Transitioning from Crisp Whites to Lighter Reds
    What to Drink in Australian Summer vs Early Autumn: Transitioning from Crisp Whites to Lighter Reds

    January in Australia? Brutal heat, backyard barbies firing up, and the only thing colder than your beer is the glass you’re about to pour. Fast-forward to March-April, and the air’s got that crisp edge - perfect for lingering longer at the table without melting. 

    Read more »

For over 15 years we have partnered with The Royal Adelaide Wine Show, arguably the most prestigious wine show in Australia, to curate their official dozens, giving wine lovers Australia-wide the opportunity to sample some of the very best wines Australia has to offer...

The best place to start...

We range a highly curated selection of wines, mostly from small to medium sized wineries. Our philosophy is simple; we only sell wines that we would drink ourselves. We taste every bottle that we sell and will only put forward those which we feel are outstanding to drink or, at least, outstanding value.

And by far the best value way to get wine through us is via our mixed packs. With savings of up to, sometimes in excess of, 75%, these offers are no-brainers and a great way to taste a range of what we have on offer.

Then, if you find a wine you simply can't live without, we highly recommend getting in touch with us for pricing on individual bottles too sensitive to publish online - we call them our mate's rates... c'mon, be our mate!

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