Ali Kerr - Sales Consultant

I’m a wine lover. Pure and simple. A love which well and truly took off when I was living in the Clare Valley. After years of working in professional services I moved into the wine industry, combining my experience and focus on service delivery with my passion for wine. I have known the winedirect.com.au guys for around 20 years and they are responsible for me discovering many great wines at the right (or an even better) price – hence the long term relationship. For my money, Matt (winedirect.com.au’s Buyer) has one of the best wine palates around and a freaky encyclopaedic knowledge of wine, which made him my go-to wine guru. It was simple: when I needed (wanted?) wine; he recommended, I bought. Now, I work alongside Matt, and it seems I have found my vocation: assisting others to discover great quality and value for money wines.