Wine Directions Australia Pty Ltd (ABN 19 094 072 830) and trading as Premium Wines Direct is totally committed to ensuring that your privacy is maintained at all times throughout your association with us. Your details are held with careful attention and at every stage, we adhere to stict privacy and security measures so as to keep your details as safe and as confidential as possible. We are a member of the Australian Direct Marketing Association and abide by their strict Code of Practice which demands that we handle your personal details responsibly. This Code also requires that we act fairly and honestly in all of our customer transactions.

Wine Directions Australia Pty Ltd is also subject to the National Privacy Principles (NPP) contained within the Privacy Act 1988.

What information do we collect and how is it used?

We only collect customer information that is necessary for what we do. For example, when you order online, we need to have your name, email address, postal address, credit card number and expiration date. This enables us to process your order.  We also require your telephone number to notify you of your orders status if required.  We will also use this information to contact you, if you agree, to keep you abreast of special offers and promotions we have available.

From time to time, we may also collect non-personal information from our customers.  Sales history and purchase preference data, for example that helps us in our ongoing efforts to improve our web site and to make informed decisions when providing information on items you may wish to know about.

If at any stage you wish to discontinue receiving information from Premium Wines Direct, you will always be given the option to have your name removed from our customer list on any written offers or communication by utilising our Freepost address of Reply Paid 6163, Halifax Street, Adelaide SA 5000. Alternatively you can Freecall us on 1800 64 WINE (9463), Freefax us on 1800 68 WINE (9463) or email us on info@winedirect.com.au.

How do we collect the information?

More often than not the information will come directly from you. If, however, someone purchases you a gift for example, your information may become available to us from a third party.  In this case we invite you to confirm your requirements with us as soon as possible.

As this is the case we will always ensure that the source of your data is indicated clearly in our customer list so you can always ask for confirmation if required in the future.

We may also, from time to time, use thrid party experts, such as Australia Post in relation to addressing, to ensure that our information is accurate and as up to date as possible.

Disclosure of personal information.

We only use or disclose information about our customers in ways they would resonably expect. This means we only use information to process your order or to improve our web site and offers.  At this time we do not partner with or have special relationships with any ad server companies or third parties and therefore do not pass off your particulars to any Ad Server companies or to third parties. Should this ever change in the future, we will notify you directly and seek your explicit permission before any personal information is disclosed.

Accessing personal information & complaints.

Premium Wines Direct understands that it is important that our customer be able to access their personal information, to qualify what information is held as well as to ensure the information held is correct. Access requests can be made by phoning Freecall 1800 64 9463, Freefax 1800 68 9463 or email us at info@winedirect.com.au.

If you require clarification on specific topics regarding your data, have a concern, a complaint or a suggestion on how we can inprove this area of our service please contact us as soon as possible by phoning Freecall 1800 64 9463, Freefax 1800 68 9463 or email us at info@winedirect.com.au.