Premium Wines Direct has been supplying wines to customers both nationally and internationally since 1997. Established with the vision of providing the best quality wines with unparalled service and convenience, we enjoy one of the highest retention rates in the country - an annual 92%, testifying to the high level of satisfaction customers have in us.

Part of our core business includes developing and managing Loyalty and Reward programs operated by major organisations in Australia. Our products are the highest redeemed items thus demonstrating the strength of our programs and our superior customer service.

Part of our key success factors, we believe, is our total passion for wines. We have a team of wine experts, who live and breathe wines. Everyday, countless bottles of wines are tasted and judged. Only the best for its category are selected to be shared with our customers. We also carefully select various wines for inclusion into value packages and wine club dozens to provide a complete wine experience, where different regions and varieties are explored.

So come and join us on this incredible journey of discovering great wines around Australia and the world. We promise you great and personalised customer service as well as secured delivery to your door.