Wine Directions Australia Pty Ltd (ABN 19 094 072 830) and trading as Premium Wines Direct is totally committed to ensuring that your privacy is maintained at all times during your association with us. Your details are held with careful attention and at every stage, we adhere to privacy and security measures so as to keep your details confidential. We are a member of the Australian Direct Marketing Association and abide by a strict Code of Practice that demands we handle your personal details responsibly. This Code also requires that we act fairly and honestly in all of our customer transactions. We do this gladly because we know that if you have a good experience with us, you will want to visit our web site. Generally, we use the information we collect about you for two purposes: to facilitate your order and to create a better, more personlised experience for you. Our electronic commerce and privacy standards are derived from the world's best business practices. Your trust in us is of paramount concern and we want your online experience to be enjoyable.

What information do we collect and how are they used?

We only collect customer information that is necessary for what we do. For example, when you order online, we need to have your name, email address, postal address, credit card number and expiration date. This enables us to process your order and to notify you regarding its status.

We only collect personal information by lawful and fair means. This means we are never unreasonably intrusive when it comes to dealing with our customers. From time to time, we may also collect non-personal information from our customers. This helps us in our ongoing efforts to improve our web site to make improvements and provide other items you might want to know about.

We always tell you who we are and what we intend to do with your information when we receive it. We strive to be open - we will let you know what sort of personal information we hold, how we collect it, how we use and disclose it, if you want to know.

If at any stage you wish to discontinue receiving information from Premium Wines Direct, you will always be given the option to have your name removed from our customer list on any written offers or communication by utilising our Freepost address of Reply Paid 6163, Halifax Street, Adelaide SA 5000. Alternatively you can Freecall us on 1800 64 9463, Freefax us on 1800 68 9463 or email us on info@winedirect.com.au.

How do we collect the information?

More often than not the information will come directly from you. If, however, someone purchases you a gift, your information will become available to us from this instance.

As this is the case we will always ensure that the source of your data is indicated clearly in our customer list so you can always ask for confirmation if required in the future.

Disclosure of personal information

We only use or disclose information about our customers in ways they would expect. This means we only use information to process your order or to improve our web site. With respect to Ad Servers and third parties: We do not partner with or have special relationships with any ad server companies or third parties and therefore do not pass off your particulars to any Ad Server companies or to third parties. Should this change in the future, notices will be posted on our Web site to inform you and provide you with the ability to opt out of these uses. Customers can prevent their information from being used for purposes other than those for which it was originally collected by utilising our Freepost address of Reply Paid 6163, Halifax Street, Adelaide SA 5000, Freecall at 1800 64 9463, Freefax 1800 68 9463 or email us at info@winedirect.com.au

Accessing personal information

Premium Wines Direct understands that it is important that our customer be able to access their personal information, to qualify what information is held as well as to ensure the information held is correct. Access requests can be made by phoning Freecall 1800 64 9463, Freefax 1800 68 9463 or email us at info@winedirect.com.au